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Outdoor advertising has different aims. It is supposed to intrigue, interest and of course promt tu purchase. But it is also nice when it fits to the space where it is presented. A perfect example of such coexistence is a Labo Print's work prepared for Volkswagen's dealer- Krotoski- Cichy. The company promotes a social campaign- “Safe with Krotoski- Cichy” and the huge banner of almost 880 square meters was a part of this action. It is certainly one of those works which is worth saying “It’s much more than an advert” because it is also an integrated part of city’s architecture. This effect was possible thanks to a perfect localization of display from its provider- Walltalks company. |
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